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Being a form of art, architecture has never needed category definitions. Architecture as the technique and art of design lives and expresses itself regardless of self-imposed space-time limits. Its goal—building a pleasant, aesthetically beautiful spatial product that is functional for a purpose—exists in its conceptual ideation well before its realization. Why setting borders and limits to one’s imagination, then?

The purpose of architecture is to conceptualize and transform experiences into a tangible product. A practical response to a common necessity that produces a space inspired by the forms of nature, dream, fantasy, and most of all, everyday life. With the emergence of the metaverse, this conceptualization exercise is no longer confined to the private world of fantasy, but it enters a public arena. In the metaverse, physical constraints are no longer an obstacle. The more innovations associated with the virtual world advance and develop, the more some disciplines such as architecture change their way of existing.


New possibilities, new territories, and new means of expression arise, both for architecture and for the businesses associated with it. And that’s when new virtual Real Estate models or real investment solutions in virtual worlds naturally develop. For people who work with architecture, the metaverse is a non-place as Marc Augé defined them, multiplied to the umpteenth power, where no borders and limits exist and the most basic notions of space can be fully rethought. An immense opportunity to share the conceptual process we mentioned above with people on the other side of the world.


But how do we translate all of this architectural virtuality into practice? It’s a fact that architecture and the metaverse are two closely correlated concepts. The metaverse is an immersive, three-dimensional virtual reality where people can interact with each other and with virtual objects, creating an experience similar to real life. On the other hand, architecture is the art and science of designing buildings and other physical structures.


In the metaverse, architecture plays a fundamental role because buildings and virtual structures are created to provide an environment where people can interact. These structures may be similar to those in the real world orbe completely imaginary, but in either case, their design and creation requires architectural expertise.


In addition, architecture in the metaverse can go beyond the mere creation of buildings. It can also include the creation of sound environments, managing light and colours, landscape design and so much more. All of this helps create an immersive and engaging virtual experience for metaverse users.

Users can use shared architecture to create their own “locations”. Virtual meeting spots for events, concerts, social encounters and for all the activities that mimic non-virtual everyday life.

It’s obvious that this multitude of new possibilities has rattled the reality associated with investments in the world of architecture. Indeed, in recent years many investors have shown great interest, developing platforms, technologies and possible investments such as:

  • Start-ups and companies that develop technologies to create and manage architecture in the metaverse, such as for example, content creation platforms, design and rendering tools, user interaction management systems.
  • Construction projects for virtual environments for educational, social, cultural, or business purposes, which require the expertise of architects and designers.
  • Investments in virtual real estate projects, such as the construction of virtual buildings for commercial or residential purposes.
  • Digital art and design projects, which use the metaverse as a medium to create virtual art and innovative design works.



In general, investments in metaverse architecture are an emerging and potentially profitable field, but they require deep knowledge of the industry, technology, and market trends to be sustainable and profitable. Likewise, the real estate world is acting accordingly, adapting to these new virtual markets where you can:


Purchase virtual land:

users can buy virtual land in the metaverse, where they can build virtual buildings such as houses, offices, stores, and much more. Virtual lands may be purchased at auction or directly from metaverse platforms.


Build virtual properties: users can build virtual properties on the land they purchase, using design and rendering tools.


Sell virtual properties: users can sell their virtual properties to other metaverse users, through auctions or directly through trading platforms. The value of a virtual property depends on its location, size, design and other similar factors. Just as it happens in real markets.


Manage virtual properties: users can manage their virtual properties, for example by leasing them to other metaverse users or using them for commercial purposes.


Follow virtual real estate evolution and development: companies can invest in the creation of virtual real estate developments, such as shopping malls, residential complexes, and other real estate projects.


Transferring the real architectural model to a virtual space, with stock markets and real estate following along as a consequence, is nothing but the evolution of the virtual interactions we already experience in our everyday life. Aren’t we already used to working every day through sharing platforms?


Being present in different places at the same time? Architecture and the markets surrounding it are already broadly virtual realities. An example of this are the house tours we can carry out virtually, online design and rendering tools, real estate crowdfunding investment platforms and the multiple applications for landlords or renters seeking spaces. All activities that have become part of our everyday life a little at a time, just as it will probably be the case with the metaverse.

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