HOSPITALITY&CULTURE_

RETAIL&LUXURY_

CASA ROSSI

Casa Rossi
Casa Rossi

A mixed-use revaluation

Casa Rossi embodies the very essence of real estate transformation, positioned as it is in the guise of an innovative, multi-functional opportunity. The project stood out in shaping a building that acts as a true concentrate of opportunities, encapsulating multiple services within the same architectural context.
The choice of a mixed-use luxury revaluation turned out to be the best solution, perfectly in sync with the dynamics of the Italian real estate market and contemporary needs, where architecture, creativity, and strategy joined forces to give the building a new identity and, as a consequence, create a new hub at the heart of the city, and new proposed uses in a continuously evolving metropolis.

Casa Rossi
Casa Rossi

Mixed use: joining target and function

This vision, conscious that this type of project effectively responds to market demands, offers an optimal balance between construction times, costs, and benefits. Casa Rossi represents a new standard in approaching real estate revaluation, offering a multi-functional location capable of meeting the changing needs of an urban fabric and of investors with an advanced vision.

Casa Rossi
Casa Rossi

A model that favours asset development

Located in the fascinating heart of Corso Magenta, the main thoroughfare of a historic neighbourhood in Milan, known to most people for its elegant historic buildings, the Casa Rossi building isn’t just an architecturally significant project, but also an effective economic strategy that favours fast income generation for the property. The synergy between expertise and disciplines involved in the project has been carefully studied to meet and satisfy and connect with the relevant target.

Casa Rossi
Casa Rossi

The prestigious architecture of days bygone and today’s functional requirements.

A true masterpiece of eclectic architecture, designed in 1860 by Giuseppe Pestegalli. Thanks to our novel approach, today the building offers a smarter solution. A reinterpretation of the past’s structural grid, harmoniously merging contemporary functional requirements with a distinctive style, and preserving the intrinsic beauty of its history.

Casa Rossi
Casa Rossi

The efficiency of Architectural Coaching

Success is the result of the targeted implementation of architectural coaching, a tool that goes beyond project consulting, and turns into the ability to bring to the fore the latent potential of an asset that’s been neglected for too many years. Through a method focusing on new space distribution and use standards, architectural coaching has enabled to enhance the property’s strengths, shaping it into a successful project suited to contemporary dynamics, turning a building into a chance for success.

Casa Rossi
Casa Rossi

Experiential architecture connects with the city

Besides, Casa Rossi is an example of experiential and performative architecture. A building we conceived as a hybrid, and with multiple functions, which dynamically interacts with people and surrounding areas by becoming a hub. The project facilitates connections and becomes the confluence between the history of architecture and modern urban life, significantly adding to the liveliness and appeal of this city.

Casa Rossi

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