RETAIL&LUXURY_

RETAIL&LUXURY_

FORMER LAZZERI THEATRE

FORMER LAZZERI THEATRE
FORMER LAZZERI THEATRE

The Rebirth. The repositioning project for the former Lazzeri Theatre in Leghorn

In the evocative milieu of Leghorn, an antique architectural jewel is destined to shine once again. The former Lazzeri Theatre is getting ready to experience a landmark transformation thanks to an ambitious repositioning project, aimed at creating a new attraction hub for the city.

FORMER LAZZERI THEATRE
FORMER LAZZERI THEATRE

Analysing the context

This 19th century building, which has a cultural significance for the city of Leghorn, currently stands derelict. But thanks to our proposed revaluation, a new wind of change begins to blow through its walls. The former movie theatre is located in an area of town that has experienced a time of liveliness and dynamism, which can be replicated, a stone’s throw away from the main commercial arteries and from Leghorn’s main attractions, where it unleashes all of its potential for urban and architectural rebirth.

FORMER LAZZERI THEATRE
FORMER LAZZERI THEATRE

Multiplying values in a historic venue

A process that starts from an in-depth analysis of the milieu and aims at producing value not only for each individual property, based on its historical and structural peculiarities, but multiplies its effect through a development strategy that goes hand in hand with the needs of the surrounding urban fabric.

The proposal to turn the former theatre into a mixed use venue is supported by forthcoming synergetic developments between the seaside and city milieu, with the construction of a new marina, a demographic increase in the city and relevant new social needs, the development project for the nearby university hub and incentives suitable to stimulate the arrival of young companies and start-ups.

FORMER LAZZERI THEATRE
FORMER LAZZERI THEATRE

A New Life for the Theatre

A choice that aims at a 360-degree value increase in keeping with its identity, with a view to creating a dynamic space that fulfils the needs of both city and residents. A venue open to the public 24/7/365, which offers various activities for various targets: from breakfast/brunch to lunch, to work or study-related meetings, to socialization, entertainment and shopping venues.

    A combination of different development areas, including:

  • event areas associated with the city
  • experiential food halls
  • spaces that stimulate networking and flexible work
  • venues for meetings, culture, and entertainment
  • commercial attraction areas
FORMER LAZZERI THEATRE
FORMER LAZZERI THEATRE

Renewed architecture, a light that reveals history

Through a recovery of theatrical architecture, according to a contemporary vision. Remodelling the theatre, with its central, triple-height scene space, has been proposed to preserve the essence of the old terraces and boxes. A strength that bestows versatility to the wide interior spaces. A testimony of the building’s past is emphasized by the inclusion of a lighting design that highlights the ancient pillars and the aesthetic details of the building, which becomes the star of all gazes, the centre of attention.

FORMER LAZZERI THEATRE

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