HOSPITALITY&CULTURE_

HOSPITALITY&CULTURE_

GUGGENHEIM MUSEUM HELSINKI

GUGGENHEIM MUSEUM HELSINKI
GUGGENHEIM MUSEUM HELSINKI

The new Guggenheim in Helsinki: a magnetic cultural hub

After studying Helsinki’s territorial fabric and its rich cultural history, we let ourselves be transported by an unprecedented vision: a progressive museum concept, a cultural beacon, open and welcoming to residents and visitors. Conceived as a work of art within a broader work of art, the city itself.
A possible cultural alternative. An internationally significant museum becomes the convergence for positive energies that attract, exalt, and release beneficial energy into urban environment. Conceived as an exhibition hub open day and night, it wants to be a multicultural hub capable of collecting and celebrating works of art from all over the world.

GUGGENHEIM MUSEUM HELSINKI
GUGGENHEIM MUSEUM HELSINKI

Culture hospitality, an architecture for urban regeneration

A meeting point between past and present, tradition and innovation.
The museum, which carries an unmistakable cultural heritage, stands out for its studied architecture that positively merges into the urban milieu. Its bold lines, a hallmark of the Guggenheim name, play with the city’s light and energy and create a unique environment that celebrates beauty and art in a kaleidoscope of shapes. The museum moulds into Helsinki’s skyline as the integral part of an exemplary plan to gently innovate the city, which emerges as a benchmark for urban regeneration and architectural innovation. In a city with ever-growing population and strong economic and demographic expansion that wants to marry tradition and modernity, culture and progress.

GUGGENHEIM MUSEUM HELSINKI
GUGGENHEIM MUSEUM HELSINKI

Guggenheim Helsinki: art of architectural forms and landscape

Guggenheim is the union between a place for artistic exhibition and a representation of territorial identity. Here design may help improve people’s lives in a manner consistent with the fundamental values of Finnish culture.
Indeed, the design reflects Finnish philosophy, where innovation combines with deep respect for nature and for the unbreakable bond between man and environment. It adapts to the needs dictated by nature and climate, and translates into an architecture that aims at improving the relationship with native culture and at harmoniously integrating into the surrounding landscape.

GUGGENHEIM MUSEUM HELSINKI
GUGGENHEIM MUSEUM HELSINKI

Hospitality & Culture. Why are we doing museum architecture?

Because it plays a crucial role in the experience of art, and provides a background and context that profoundly affect the perception of works of art themselves. It originates a physical exhibition space and creates an atmosphere that facilitates contemplation and interaction with art. Through a savvy use of light, materials, and spaces, architecture can emphasise the details and quality of works, creating an environment that invites reflection and contemplation but also encourages culture, socialization, and creativity in a constant give and take with the city.

The Guggenheim Museum proves in an exemplary way how to work with a publicly owned asset to create cultural spaces with a high artistic and educational value. The idea to give back to the community a building conceived as a dialogue with its turf is proof of social responsibility and commitment in promoting culture and education.

GUGGENHEIM MUSEUM HELSINKI
GUGGENHEIM MUSEUM HELSINKI

Guggenheim, a cultural hub for a new Helsinki

The Guggenheim Helsinki museum project is a work of architecture capable of joining hospitality and culture in one concept. Architecture, conceived to welcome, educate, and inspire, plays a fundamental role in appreciating the art housed inside it. Every detail facilitates harmonious dialogue between work of art and observer, turning a museum visit into a profoundly enriching experience.

GUGGENHEIM MUSEUM HELSINKI
GUGGENHEIM MUSEUM HELSINKI

Museum 5.0: a hub of positivity for the area

The fusion of hospitality and culture gives rise to a synthesis of communication and cultural characteristics. A modern museum is an exhibition space, a place for civic meetings and cultural exchanges, a means to explore new perspectives and delve deeper into one’s own understanding of the world. Guggenheim’s philosophy, spreading good through art, manifests in the visitor’s experience, who leaves enriched by heightened awareness and appreciation for beauty and human creativity.

This new project constitutes a two-way opportunity for the cultural institution, for the city that houses it, and for the neighbourhood itself. Its presence instils new life and vitality into the surrounding urban fabric, transforming it into an attractive and dynamic cultural hub where art becomes a driver for development and growth.

GUGGENHEIM MUSEUM HELSINKI

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