CORPORATE OFFICE_

CORPORATE OFFICE_

TURATI 18

Turati 18
Turati 18

Gentle Hospitality: new organisation and executive spaces for Palazzo Montecatini

Our upgrade was steered by a cutting-edge space planning approach, aimed at creating a distinctive liveability experience and at optimising flows for an increased visibility of the brand that lives here, and a boosted reputation.

A reconfiguration of the executive spaces commissioned by Generali Real Estate inside its historic Palazzo Montecatini building, at Via Turati 18, Milan, which prevalently accommodates one of Italy’s top luxury fashion brands, aims at boosting the asset’s image and improving and redefining people flows in relation to new accesses and various functions.

Turati 18
Turati 18

Architectural Coaching—stylistic coherence between being and living

Revaluating tenants well before the architectural space. Our attitude primes us to listen and to define in detail the goals of our work.

Thus, space becomes a representation of its status and helps align the expectations of guests and residents. To us, each building has a responsibility: being attractive through its beautyand returning efficiency.

Turati 18
Turati 18

Asset revaluation: preserving and boosting the value of a building

Going back to the roots of our preliminary analysis process, the crucial role of space planning emerges.

This phase didn’t just allow us to preserve the notoriety of the building and its owners, but also to enhance the space to align it with the standing of the various brands housed here. Our architecture actively helped find an ideal meeting point between the owners’ needs and the end users’.

Turati 18
Turati 18

Architecture to promote corporate values

Designing the update of a real estate asset often implies an in-depth knowledge of the Brand’s identity, whether they are the owner or end user. At Turati 16/18, the spaces were reconfigured to embody a renewed representation of its public façade. A strategic revaluation of a space capable of representing its values and redefining the public’s perception of the company and of the relevant stakeholders: Owner and End User by fostering qualitative coherence.

Turati 18
Turati 18

An elegant harmony between spaces, light, and identity

Our intention is to weave spaces that acts as catalysts to develop a real estate asset, creating an endless positive relation between investment and returns. Likewise, we have committed to depict a residential and work experience that elevates the residents’ satisfaction and retention, thus planning for sustainable success. In the metamorphosis, the building’s façade has been reinvented, adorned with the language of lighting that paints a previously hidden identity. We have orchestrated lighting just as an artist uses make-up to give some dignity back to an elderly lady. A game that reveals and celebrates the building’s intrinsic beauty.

Turati 18
Turati 18

Aesthetic awareness—the raw material for long-lasting excellence

Aesthetic awareness has steered our selection of raw materials, a meticulous search that led us to use quality materials and high aesthetic performance for long-lasting excellence, capable of aligning the new image not only to Palazzo Montecatini’s stylistic importance, but also to its storied past.

Turati 18
Turati 18

A socially accountable environment

All of this has been built with clear compliance with ESG goals in mind, which steered the Turati 16/18 project. Our objective goes beyond the building’s aesthetic-functional revaluation; we intend to measure its degree of social sustainability by using human capital management metrics, focusing on corporate-wide Diversity & Inclusion rates and on the impact of the designed space on the community in which it operates. The social sphere, which uses the space and refers to the organisation’s relations to its stakeholders, both internal and external, direct and indirect, becomes our north star in creating a sustainable and socially accountable environment.

Turati 18

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